One of the goals of 2030 AIVP Agenda is to strengthen port-city relationship by "promoting and capitalising on the specific culture and identity of port cities and allowing residents to develop a sense of pride and flourish as part of a city port community of interest" (6th goal). In order to do that, AIVP suggests to encourage the creation of Port Centres, to provide, by any means, daily news and information on port and city life for residents, particularly young people and school students and to organise temporary or permanent cultural events in port areas. This paper aims at presenting the Zones Portuaires Genoa experience as a device which since 2015 has experimented with new methods for attending these objectives. The text will critically observe some projects that have been carried on within this process and will place them in the framework of a "research in action" approach.