Journal Articles
Recherche et Applications en Marketing (English Edition)
Year : 2008
Romain FARELLACCI : Connect in order to contact the contributor
https://amu.hal.science/hal-01795698
Submitted on : Friday, May 18, 2018-4:38:24 PM
Last modification on : Thursday, July 14, 2022-4:07:19 AM
Cite
Aurelie Merle, Jean-Louis Chandon, Elyette Roux. Understanding the Perceived Value of Mass Customization: The Distinction between Product Value and Experiential Value of Co-Design. Recherche et Applications en Marketing (English Edition), 2008, 23 (3), pp.27 - 50. ⟨10.1177/205157070802300303⟩. ⟨hal-01795698⟩
Collections
48
View
0
Download