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Article Dans Une Revue Recherche et Applications en Marketing (English Edition) Année : 2008

Understanding the Perceived Value of Mass Customization: The Distinction between Product Value and Experiential Value of Co-Design

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hal-01795698 , version 1 (18-05-2018)

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Aurelie Merle, Jean-Louis Chandon, Elyette Roux. Understanding the Perceived Value of Mass Customization: The Distinction between Product Value and Experiential Value of Co-Design. Recherche et Applications en Marketing (English Edition), 2008, 23 (3), pp.27 - 50. ⟨10.1177/205157070802300303⟩. ⟨hal-01795698⟩
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