Journal Articles
Journal of Marketing Communications
Year : 2004
Romain FARELLACCI : Connect in order to contact the contributor
https://amu.hal.science/hal-01796041
Submitted on : Friday, May 18, 2018-11:21:37 PM
Last modification on : Friday, February 4, 2022-3:27:49 AM
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Brigitte Muller, Jean-Louis Chandon. The impact of a World Wide Web site visit on brand image in the motor vehicle and mobile telephone industries. Journal of Marketing Communications, 2004, 10 (2), pp.153 - 165. ⟨10.1080/13527260410001693820⟩. ⟨hal-01796041⟩
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