The impact of a World Wide Web site visit on brand image in the motor vehicle and mobile telephone industries - Aix-Marseille Université Access content directly
Journal Articles Journal of Marketing Communications Year : 2004

The impact of a World Wide Web site visit on brand image in the motor vehicle and mobile telephone industries

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hal-01796041 , version 1 (18-05-2018)

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Brigitte Muller, Jean-Louis Chandon. The impact of a World Wide Web site visit on brand image in the motor vehicle and mobile telephone industries. Journal of Marketing Communications, 2004, 10 (2), pp.153 - 165. ⟨10.1080/13527260410001693820⟩. ⟨hal-01796041⟩
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