Journal Articles
Electronic Markets
Year : 2003
Romain FARELLACCI : Connect in order to contact the contributor
https://amu.hal.science/hal-01796042
Submitted on : Friday, May 18, 2018-11:36:10 PM
Last modification on : Friday, February 4, 2022-3:27:49 AM
Cite
Brigitte Muller, Jean-Louis Chandon. The Impact of Visiting a Brand Website on Brand Personality. Electronic Markets, 2003, 13 (3), pp.210 - 221. ⟨10.1080/1019678032000108301⟩. ⟨hal-01796042⟩
65
View
2
Download