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Journal Articles Journal of Advertising Research Year : 2003

Effects of Configuration and Exposure Levels on Responses to Web Advertisements

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hal-01796048 , version 1 (18-05-2018)

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  • HAL Id : hal-01796048 , version 1

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Jean-Louis Chandon, Mohamed Saber Chtourou, David Fortin. Effects of Configuration and Exposure Levels on Responses to Web Advertisements. Journal of Advertising Research, 2003, 43 (2), pp.217-229. ⟨hal-01796048⟩
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