@inproceedings{muller:hal-01810513, TITLE = {{An empirical comparison of the stereotype content model and the Aaker scale of brand personality in purchasing processes}}, AUTHOR = {Muller, Brigitte and Krings,, Franciska}, URL = {https://amu.hal.science/hal-01810513}, BOOKTITLE = {{American Marketing Association Summer Marketing Educators' Conference}}, ADDRESS = {Boston, United States}, YEAR = {2010}, HAL_ID = {hal-01810513}, HAL_VERSION = {v1}, }