%0 Conference Paper %F Oral %T An empirical comparison of the stereotype content model and the Aaker scale of brand personality in purchasing processes %+ Laboratoire de recherche en sciences de gestion Panthéon-Assas (LARGEPA) %+ Institut d'Administration des Entreprises (IAE) - Toulon (IAE Toulon) %A Muller, Brigitte %A Krings,, Franciska %< avec comité de lecture %B American Marketing Association Summer Marketing Educators’ Conference %C Boston, United States %8 2010 %D 2010 %Z Humanities and Social Sciences %Z Humanities and Social Sciences/Business administrationConference papers %G English %L hal-01810513 %U https://amu.hal.science/hal-01810513 %~ SHS %~ UNIV-AMU %~ CERGAM %~ PANTHEON-ASSAS-UNIVERSITE %~ UNIV-PARIS2