Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality - Aix-Marseille Université Access content directly
Journal Articles Journal of Business Research Year : 2011

Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality

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hal-01822305 , version 1 (24-06-2018)

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Leila Hamzaoui-Essoussi, Dwight Merunka, Boris Bartikowski. Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality. Journal of Business Research, 2011, 64 (9), pp.973 - 978. ⟨10.1016/j.jbusres.2010.11.020⟩. ⟨hal-01822305⟩
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