The impact of brand personality and sales promotions on brand equity - Aix-Marseille Université Access content directly
Journal Articles Journal of Business Research Year : 2011

The impact of brand personality and sales promotions on brand equity

Pierre Valette-Florence
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Haythem Guizani
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hal-01822306 , version 1 (24-06-2018)

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Pierre Valette-Florence, Haythem Guizani, Dwight Merunka. The impact of brand personality and sales promotions on brand equity. Journal of Business Research, 2011, 64 (1), pp.24 - 28. ⟨10.1016/j.jbusres.2009.09.015⟩. ⟨hal-01822306⟩
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