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Journal Articles Journal of Business Research Year : 2013

Brand passion: Antecedents and consequences

Noel Albert
  • Function : Author
Pierre Valette-Florence
  • Function : Author
  • PersonId : 934164

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hal-01822310 , version 1 (24-06-2018)

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Noel Albert, Dwight Merunka, Pierre Valette-Florence. Brand passion: Antecedents and consequences. Journal of Business Research, 2013, 66 (7), pp.904 - 909. ⟨10.1016/j.jbusres.2011.12.009⟩. ⟨hal-01822310⟩
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