The Use of Territory of Origin as a Branding Tool - Aix-Marseille Université Access content directly
Journal Articles Global Business and Organizational Excellence Year : 2014

Dates and versions

hal-01822318 , version 1 (24-06-2018)

Identifiers

Cite

Mohua Zhang, Dwight Merunka. The Use of Territory of Origin as a Branding Tool. Global Business and Organizational Excellence, 2014, 34 (1), pp.32 - 40. ⟨10.1002/joe.21582⟩. ⟨hal-01822318⟩
47 View
0 Download

Altmetric

Share

Gmail Mastodon Facebook X LinkedIn More