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Journal Articles Psychology & Marketing Year : 2015

Effect Symmetry of Benefit Criteria in Postpurchase Evaluations

Dong-Jin Lee
  • Function : Author
Grace Yu
  • Function : Author
Michael Bosnjak
  • Function : Author
M. Joseph Sirgy
  • Function : Author
J. Johar
  • Function : Author

Dates and versions

hal-01822319 , version 1 (24-06-2018)

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Dong-Jin Lee, Grace Yu, Dwight Merunka, Michael Bosnjak, M. Joseph Sirgy, et al.. Effect Symmetry of Benefit Criteria in Postpurchase Evaluations. Psychology & Marketing, 2015, 32 (6), pp.651 - 669. ⟨10.1002/mar.20807⟩. ⟨hal-01822319⟩
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