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Journal Articles International Marketing Review Year : 2015

The brand origin meaning transfer model (BOMT): an integrative theoretical model

Simona d'Antone
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hal-01822322 , version 1 (24-06-2018)

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Simona d'Antone, Dwight Merunka. The brand origin meaning transfer model (BOMT): an integrative theoretical model. International Marketing Review, 2015, 32 (6), pp.713 - 731. ⟨10.1108/IMR-09-2013-0175⟩. ⟨hal-01822322⟩
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