Journal Articles
Marketing ZFP
Year : 2013
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https://amu.hal.science/hal-01828639
Submitted on : Tuesday, July 3, 2018-12:17:33 PM
Last modification on : Thursday, July 14, 2022-4:07:52 AM
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Aurélie Kessous, Elyette Roux. Nostalgia, autobiographical memories and brand communication: a semiotic analysis. Marketing ZFP, 2013, 35 (1), pp.50 - 57. ⟨10.15358/0344-1369_2013_1_50⟩. ⟨hal-01828639⟩
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