Nostalgia and brands: a sweet rather than a bitter cultural evocation of the past - Aix-Marseille Université Access content directly
Journal Articles Journal of Marketing Management Year : 2015

Nostalgia and brands: a sweet rather than a bitter cultural evocation of the past

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hal-01828667 , version 1 (03-07-2018)

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Aurélie Kessous. Nostalgia and brands: a sweet rather than a bitter cultural evocation of the past. Journal of Marketing Management, 2015, 31 (17-18), pp.1899 - 1923. ⟨10.1080/0267257X.2015.1088889⟩. ⟨hal-01828667⟩
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