Toward a Larger Framework of the Generation Concept in Marketing - Aix-Marseille Université Access content directly
Journal Articles Recherche et Applications en Marketing (English Edition) Year : 2010

Toward a Larger Framework of the Generation Concept in Marketing

No file

Dates and versions

hal-01830271 , version 1 (04-07-2018)

Identifiers

Cite

Bénédicte Bourcier-Bequaert, Virginie de Barnier. Toward a Larger Framework of the Generation Concept in Marketing. Recherche et Applications en Marketing (English Edition), 2010, 25 (3), pp.115 - 134. ⟨10.1177/205157071002500305⟩. ⟨hal-01830271⟩
60 View
0 Download

Altmetric

Share

Gmail Facebook X LinkedIn More