Journal Articles
Recherche et Applications en Marketing (English Edition)
Year : 2010
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https://amu.hal.science/hal-01830271
Submitted on : Wednesday, July 4, 2018-6:24:45 PM
Last modification on : Wednesday, March 23, 2022-3:18:35 AM
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Bénédicte Bourcier-Bequaert, Virginie de Barnier. Toward a Larger Framework of the Generation Concept in Marketing. Recherche et Applications en Marketing (English Edition), 2010, 25 (3), pp.115 - 134. ⟨10.1177/205157071002500305⟩. ⟨hal-01830271⟩
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