Towards a micro conception of brand personality: An application for print media brands in a French context - Aix-Marseille Université Access content directly
Journal Articles Journal of Business Research Year : 2013

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hal-01830276 , version 1 (04-07-2018)

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Rita Valette-Florence, Virginie de Barnier. Towards a micro conception of brand personality: An application for print media brands in a French context. Journal of Business Research, 2013, 66 (7), pp.897 - 903. ⟨10.1016/j.jbusres.2011.12.008⟩. ⟨hal-01830276⟩
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