Brand personality: How well does a human personality scale apply to brands? - Aix-Marseille Université Access content directly
Journal Articles Advances in Consumer Research Year : 2002
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hal-01831903 , version 1 (06-07-2018)

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  • HAL Id : hal-01831903 , version 1

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Jean-Marc Ferrandi, Dwight Merunka, Pierre Valette-Florence, Virginie de Barnier. Brand personality: How well does a human personality scale apply to brands?. Advances in Consumer Research, 2002, 5, pp.53-60. ⟨hal-01831903⟩
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