Journal Articles
Advances in Consumer Research
Year : 2002
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https://amu.hal.science/hal-01831903
Submitted on : Friday, July 6, 2018-12:37:26 PM
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- HAL Id : hal-01831903 , version 1
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Jean-Marc Ferrandi, Dwight Merunka, Pierre Valette-Florence, Virginie de Barnier. Brand personality: How well does a human personality scale apply to brands?. Advances in Consumer Research, 2002, 5, pp.53-60. ⟨hal-01831903⟩
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