A cross-cultural study of the persuasive effects of sexual and fear appealing messages: a comparison between France, Denmark, Thailand and Mexico - Aix-Marseille Université Access content directly
Journal Articles Advances in Consumer Research Year : 2005

A cross-cultural study of the persuasive effects of sexual and fear appealing messages: a comparison between France, Denmark, Thailand and Mexico

Virginie Maille
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Pierre Valette-Florence
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hal-01831905 , version 1 (06-07-2018)

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  • HAL Id : hal-01831905 , version 1

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Virginie de Barnier, Virginie Maille, Pierre Valette-Florence, Karine Gallopel-Morvan. A cross-cultural study of the persuasive effects of sexual and fear appealing messages: a comparison between France, Denmark, Thailand and Mexico. Advances in Consumer Research, 2005, 6, pp.140-150. ⟨hal-01831905⟩
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