Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference - Aix-Marseille Université Access content directly
Journal Articles Journal of Business Research Year : 2011

Dates and versions

hal-01831907 , version 1 (06-07-2018)

Identifiers

Cite

Virginie de Barnier, Chris Janiszewski, Dwight Merunka, Stijn M.J. van Osselaer. Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference. Journal of Business Research, 2011, 64 (1), pp.1 - 2. ⟨10.1016/j.jbusres.2009.09.010⟩. ⟨hal-01831907⟩
53 View
0 Download

Altmetric

Share

Gmail Mastodon Facebook X LinkedIn More