Consumers' Attachment and Commitment to Brands and Media Titles: The role of Emotions - Aix-Marseille Université
Journal Articles Advances in Consumer Research Year : 2010
No file

Dates and versions

hal-01831909 , version 1 (06-07-2018)

Identifiers

  • HAL Id : hal-01831909 , version 1

Cite

Rita Valette-Florence, I. Becheur, Virginie de Barnier, Pierre Valette-Florence. Consumers' Attachment and Commitment to Brands and Media Titles: The role of Emotions. Advances in Consumer Research, 2010. ⟨hal-01831909⟩
79 View
0 Download

Share

More