Journal Articles
Advances in Consumer Research
Year : 2010
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https://amu.hal.science/hal-01831909
Submitted on : Friday, July 6, 2018-12:49:06 PM
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- HAL Id : hal-01831909 , version 1
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Rita Valette-Florence, I. Becheur, Virginie de Barnier, Pierre Valette-Florence. Consumers' Attachment and Commitment to Brands and Media Titles: The role of Emotions. Advances in Consumer Research, 2010. ⟨hal-01831909⟩
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