Governance of inter-organizational relations and supply chain management: The case of franchising networks - Aix-Marseille Université Access content directly
Conference Papers Year : 2018

Governance of inter-organizational relations and supply chain management: The case of franchising networks

Abstract

Since the 1980s, the franchise relationship has given rise to numerous investigations in the fields of marketing and distribution. It refers to a contract between two legally independent companies, the franchisor and the franchisee. The franchisor owns a brand and/or a concept, while the franchisee exploits the franchisor’s brand and/or concept. Based on an inter-organizational collaboration without subordination, the franchise relationship raises the question of its governance from a dual perspective, financial and commercial. On the other hand, the logistics dimension has rarely been addressed in the literature. This article, which is programmatic in nature, indicates the presence of a research perspective at this level and highlights the issues at stake.
No file

Dates and versions

hal-01854048 , version 1 (06-08-2018)

Identifiers

  • HAL Id : hal-01854048 , version 1

Cite

Thierry Allegre, François Fulconis, Gilles Paché. Governance of inter-organizational relations and supply chain management: The case of franchising networks. 9th IRMBAM - International Research Meeting in Business and Management, IPAG Business School, South Champagne Business School, Telfer School of Management - University of Ottawa, and University of Nice Sophia Antipolis (UNS), Jul 2018, Nice, France. pp. 1-18. ⟨hal-01854048⟩
67 View
0 Download

Share

Gmail Facebook X LinkedIn More