Brand experience effects on brand attachment: The role of brand trust, age, and income - Aix-Marseille Université Access content directly
Journal Articles European Business Review Year : 2019

Brand experience effects on brand attachment: The role of brand trust, age, and income

Abstract

The aim of this study is to examine how brand attachment is related to brand experience. The model tests the partial mediating role of brand trust, and the moderating role of age and income.
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Dates and versions

hal-02118504 , version 1 (03-05-2019)

Identifiers

  • HAL Id : hal-02118504 , version 1

Cite

Richard Huaman-Ramirez, Dwight Merunka. Brand experience effects on brand attachment: The role of brand trust, age, and income: anglais. European Business Review, In press, 31 (5). ⟨hal-02118504⟩
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