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Book Sections Year : 2019

The Augmented Customer Relationship: the Increasing Importance of the Customer's Role

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hal-02139313 , version 1 (24-05-2019)

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  • HAL Id : hal-02139313 , version 1

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Lionel Nicod, Sylvie Llosa. The Augmented Customer Relationship: the Increasing Importance of the Customer's Role. Augmented Customer Strategy, John Wiley & Sons, Inc., pp.41-57, 2019. ⟨hal-02139313⟩
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