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Journal Articles Journal of Brand Management Year : 2018

Brands using historical references: a consumers’ perspective

Fabien Pecot
Virginie de Barnier

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hal-02869830 , version 1 (16-06-2020)

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Fabien Pecot, Virginie de Barnier. Brands using historical references: a consumers’ perspective. Journal of Brand Management, 2018, 25 (2), pp.171-184. ⟨10.1057/s41262-017-0076-y⟩. ⟨hal-02869830⟩

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