Wetlands are severely endangered ecosystems worldwide. They provide important services, like water supply, recreation opportunities, flood and climate regulation. Still, they are also considered as disruptive areas, a source of mosquitoes and diseases, which is why they are frequently destroyed by changes in land use. Their degradation is likely to advance from this time forth due to climate change processes. It is, therefore, important to examine how the local population understands the importance of wetlands in coping with different coastal risks in West Sardinia. Our study is focused on West Sardinia (municipalities Cabras, Oristano and Arborea), counting for remarkable biodiversity of wetlands. This area is characterized by high environmental and agricultural pressures which intensify the vulnerability of the coastal areas. To test for local population's preparedness to change, data collection was performed through field methods and questionnaires. The study was undertaken by asking key questions on the role of wetlands and willingness to pay to protect from future events (contingent valuation exercise). The results indicate that the locals do not seem to be aware of the regulating services provided by wetlands, but are willing to invest in order to mitigate climate change-related hazards. The obtained results could serve in future governance frameworks for the mitigation of natural hazards in the Mediterranean region and wider.