Does any kind of Seal of Guarantee have Impact on Consumer Behavior? - Aix-Marseille Université Access content directly
Conference Papers Year : 2010

Does any kind of Seal of Guarantee have Impact on Consumer Behavior?

Jean-Louis Chandon
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hal-03556784 , version 1 (04-02-2022)

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  • HAL Id : hal-03556784 , version 1

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Fabienne Chameroy, Jean-Louis Chandon. Does any kind of Seal of Guarantee have Impact on Consumer Behavior?. 9th International Marketing Trends Conference, Jan 2010, Venise, Italy. ⟨hal-03556784⟩
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