Plants and daisies : industries’ green dilemmas in the changing landscape of sustainability - Aix-Marseille Université
Communication Dans Un Congrès Année : 2020

Plants and daisies : industries’ green dilemmas in the changing landscape of sustainability

Résumé

This paper addresses the mutations of the industrial world, its relationship to a newly imposed “green” norm, the EU Taxonomy Climate Delegated Act and to self-regulation faced with the challenges of preserving biodiversity. Biodiversity is vitally threatened due to anthropocentric activity inducing climate change, ending an era of homeostasis that allowed biodiversity to manifest and flourish. The EU Taxonomy Climate Delegated Act came into effect as of January 1, 2022, aiming to mark a significant milestone in providing transparency, both to companies and investors. It is a classification system categorizing economic activities that fulfil at least one of six environmental objectives and doing no harm to any other. For industries , there is the growing pressure to go “green”. As a researcher, we question these phenomena: what are the dilemmas and challenges for industries as they undertake the green transition? Could the symbolic color “green” be, in itself, a living being evolving and mutating as it seeps into public and less public arenas, such as the European Union, industrial “plants” and boardrooms? Analyzing discussions and media articles classifying hydrogen from green to gray, nuclear and gas as green or amber, financial products as light or dark green, we come to a better understanding of the ambiguity of the sustainability landscape and the difficulties of decision-making and self-regulation for industries. Moreover, the broadness of definitions, partly to account for multi-sectorial differences, makes for a very blurry sustainability landscape. In the end, as what the EU Taxonomy, CSRD and SFDR intend, the answer lies perhaps in the “green” of the dollar. Through a series of participant observations and media analysis of articles from key journals on the green transition for industries, our research confronts “green” as a living concept with the living organism that is an industrial “plant” and shines some light on the dilemmas, challenges and self-regulatory initiatives faced by industries as they walk along the sustainability path, blooming into veritable contributors to the creative economy.
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Dates et versions

hal-04509165 , version 1 (18-03-2024)

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  • HAL Id : hal-04509165 , version 1

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Sheralyn Fernandez-Yeo. Plants and daisies : industries’ green dilemmas in the changing landscape of sustainability. International Communication Association Pre-Conference, GER CESS; IMSIC, May 2022, AIX EN PROVENCE, France. ⟨hal-04509165⟩
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