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THE ERA OF “WOKE-WASHING”: HOW CONSUMERS PERCEIVE BRAND ACTIVISM?

Samia Moumade , Aurélie Hemonnet-Goujot , Pierre Valette-Florence
37ème Congrès International de l’Association Française du Marketing, May 2021, Angers, France
Conference papers hal-03179685v2

Investigating the Interplay between Brands and External Design on Product Innovativeness: The Role of Brand Innovation Capital

Aurélie Hemonnet-Goujot , Delphine Manceau , Pierre Valette-Florence
European Marketing Association Conference (EMAC), May 2018, Glasgow, United Kingdom
Conference papers hal-01735535v1

L'attitude vis-à-vis des destinations touristiques : le rôle de la personnalité des villes

Boris Bartikowski , Dwight Merunka , Pierre Valette-Florence
Revue management & avenir, 2008, 18 (4), ⟨10.3917/mav.018.0072⟩
Journal articles hal-01822300v1

Développement et validation de deux nouvelles échelles de mesure de l'amour pour une marque

Noël Albert , Dwight Merunka , Pierre Valette-Florence
Innovations - Revue d’économie et de management de l'innovation, 2010, 31 (1), ⟨10.3917/inno.031.0109⟩
Journal articles hal-01822302v1

Luxe et transgression : le paradoxe des innovations de produits recyclés

Thérèse Fournaise , Aurélie Kessous , Pierre Valette-Florence
37e Congrès International de l’Association Française du Marketing (AFM), May 2021, Angers, France
Conference papers hal-03324097v1

‘Say It or Not Say It?’ An Exploration of Inspirational Figures in Ethical Luxury Communication : A Step Out of the Paradox

Lahbib, O. , Aurélie Kessous , Pierre Valette-Florence
Monaco Symposium on Luxury 4th edition, Apr 2021, Monaco, France
Conference papers hal-03324114v1

Back to the Future: When Brand Nostalgia Improves Consumers

Aurélie Kessous , Fanny Magnoni , Pierre Valette-Florence
Monaco Symposium on Luxury: From Tradition to Innovation, Apr 2014, Monaco, France
Conference papers hal-02105389v1

Provocative Sexually Appealing Advertisements: the Influence of Embarrassment on Attitude towards the Ad

Virginie de Barnier , Pierre Valette-Florence
Advances in Consumer Research, 2006
Journal articles hal-01831906v1

Luxury watch possession and dispossession from father to son : A poisoned gift ?

Aurélie Kessous , Pierre Valette-Florence , Virginie de Barnier
Journal of Business Research, 2017, 77 (212-222), ⟨10.1016/j.jbusres.2016.12.006⟩
Journal articles hal-01452153v1

“Ich bin ein Berliner”: A consumer-based place brand equity from a social identity approach

Virginie de Barnier , F. Magnoni , Pierre Valette-Florence
The 2019 La Londe Conference in Marketing, Jun 2019, La Londe, France
Conference papers hal-02484610v1
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Cognitive outcomes of brand heritage: A signaling perspective

Fabien Pecot , Altaf Merchant , Pierre Valette-Florence , Virginie de Barnier
Journal of Business Research, 2018, 85, pp.304 - 316. ⟨10.1016/j.jbusres.2018.01.016⟩
Journal articles hal-01831914v1

Conceptualizing Brand Innovation Capital as an Antecedent of Product Innovativeness

Aurélie Hemonnet-Goujot , Delphine Manceau , Pierre Valette-Florence
La Londe Conference, Jun 2019, La Londe, France
Conference papers hal-02129074v1

The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms

Omer Farooq , Marielle Payaud , Dwight Merunka , Pierre Valette-Florence
Journal of Business Ethics, 2014, 125 (4), pp.563-580. ⟨10.1007/s10551-013-1928-3⟩
Journal articles halshs-01365817v1

When consumers love their brands: Exploring the concept and its dimensions

Noël Albert , Dwight Merunka , Pierre Valette-Florence
Journal of Business Research, 2008, 61 (10), pp.1062 - 1075. ⟨10.1016/j.jbusres.2007.09.014⟩
Journal articles istex hal-01822299v1

Développement et validation de deux nouvelles échelles de mesure de l'amour pour une marque

N. Albert , Dwight Merunka , Pierre Valette-Florence
Innovations - Revue d’économie et de management de l'innovation, 2010, vol 31, (n° 1,), p. 109-129
Journal articles halshs-00512512v1

L'attitude vis-à-vis des destinations touristiques : le rôle de la personnalité des villes

B. Bartikowski , Dwight Merunka , Pierre Valette-Florence
Revue management & avenir, 2009, n° 18,, p. 72-87
Journal articles halshs-00657031v1

Les émotions positives sont-elles prépondérantes pour expliquer l'attachement à la marque ? Une application aux marques de presse

Rita Valette-Florence , Virginie de Barnier , Pierre Valette-Florence
11th International Marketing Trends Conference, Ca' Foscari University Venezia and ESCP-Europe, Jan 2012, Venise, Italie
Conference papers halshs-00809631v1

Luxury and transgression: the paradox of recycled product innovations. From the consumer’s point of view to the brand’s one

Thérèse Fournaise , Aurélie Kessous , Pierre Valette-Florence
European Marketing Association Conference (EMAC), May 2021, Madrid, Spain
Conference papers hal-03324108v1

Speaking up in Brand Activism : The Impact of Perceived Brand Legitimacy on Consumer Behavior

Samia Moumade , Aurélie Hemonnet-Goujot , Pierre Valette-Florence
24th World Marketing Congress (WMC), Academy of Marketing Science (AMS), Jul 2023, Canterbury, United Kingdom
Conference papers hal-04160966v1
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Brand Nostalgia and Consumers Relationships to Luxury Brands : A Continuous and Categorical Moderated Mediation Approach

Aurélie Kessous , Fanny Magnoni , Pierre Valette-Florence
Brand Nostalgia and Consumers’ Relationships to Luxury Brands: a Continuous and Categorical Moderated Mediation Approach, pp.285 - 293, 2016, The Multiple Facets of Partial Least Squares Methods, ⟨10.1007/978-3-319-40643-5_21⟩
Book sections hal-01472020v1

La personnalité de la marque: bilan et perspectives

Jean-Marc Ferrandi , Dwight Merunka , Pierre Valette-Florence
Revue Française de Gestion, 2003, 29 (145), pp.145 - 162. ⟨10.3166/rfg.145.145-162⟩
Journal articles istex hal-01822290v1

The impact of brand personality and sales promotions on brand equity

Pierre Valette-Florence , Haythem Guizani , Dwight Merunka
Journal of Business Research, 2011, 64 (1), pp.24 - 28. ⟨10.1016/j.jbusres.2009.09.015⟩
Journal articles hal-01822306v1

The influence of design on luxury brand love

Aurélie Hemonnet-Goujot , Pierre Valette-Florence
Global Marketing Conference, Jul 2018, Tokyo, Japan
Conference papers hal-01883770v1
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The impact of step-down line extension on consumer-brand relationships: A risky strategy for luxury brands

F. Magnoni , E. Roux , Pierre Valette-Florence
2011, 24 p
Other publications halshs-00660296v1

La marque et le design, comme vecteurs d’innovation : le rôle du capital innovation de la marque

Aurélie Hemonnet-Goujot , Delphine Manceau , Pierre Valette-Florence
Congrès International de l'Association Française du Marketing, May 2019, Le Havre, France
Conference papers hal-02129062v1
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Emotional ambivalence in luxury Corporate Social Responsibility (CSR) communication: when turning ethical generates both support and mistrust

Oxana Lahbib , Aurélie Kessous , Pierre Valette-Florence
EMAC 2021 Annual Conference, May 2021, Madrid, Spain
Conference papers hal-03198309v1

Cohérence et complétude des échelles d'Ambroise et de Valette-Florence et de de Barnier appliquées à la mesure de la personnalité des marques et des supports de presse

Rita Valette-Florence , Virginie de Barnier , Pierre Valette-Florence , Helen Zeitoun
7ème Colloque international de l'Association Tunisienne de Marketing, Apr 2009, Hammamet, Tunisie
Conference papers hal-02107972v1

Brand heritage as a temporal perception: conceptualisation, measure and consequences

Fabien Pecot , Pierre Valette-Florence , Virginie de Barnier
Journal of Marketing Management, 2019, 35 (17-18), pp.1624-1643. ⟨10.1080/0267257X.2019.1667414⟩
Journal articles hal-03497144v1

The Feeling of Love Toward a Brand: Concept and Measurement

N. Albert , Dwight Merunka , Pierre Valette-Florence
Advances in Consumer Research, AnnL. McGill and Sharon Shavit Duluth, MN : Association for consumer Research, p. 300-307, 2009
Book sections halshs-00545936v1

Une nouvelle mesure d'affinité basée sur la personnalité des marques et des marques de presse

Rita Valette-Florence , Jean-Louis Chandon , T. Darras , Pierre Valette-Florence
International Marketing Trends Conference, 2012, Venise, Italie
Conference papers halshs-00809594v1