THE ERA OF “WOKE-WASHING”: HOW CONSUMERS PERCEIVE BRAND ACTIVISM?
Samia Moumade
,
Aurélie Hemonnet-Goujot
,
Pierre Valette-Florence
37ème Congrès International de l’Association Française du Marketing , May 2021, Angers, France
Conference papers
hal-03179685v2
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Investigating the Interplay between Brands and External Design on Product Innovativeness: The Role of Brand Innovation Capital
Aurélie Hemonnet-Goujot
,
Delphine Manceau
,
Pierre Valette-Florence
European Marketing Association Conference (EMAC) , May 2018, Glasgow, United Kingdom
Conference papers
hal-01735535v1
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L'attitude vis-à-vis des destinations touristiques : le rôle de la personnalité des villes
Boris Bartikowski
,
Dwight Merunka
,
Pierre Valette-Florence
Journal articles
hal-01822300v1
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Développement et validation de deux nouvelles échelles de mesure de l'amour pour une marque
Noël Albert
,
Dwight Merunka
,
Pierre Valette-Florence
Journal articles
hal-01822302v1
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Luxe et transgression : le paradoxe des innovations de produits recyclés
Thérèse Fournaise
,
Aurélie Kessous
,
Pierre Valette-Florence
37e Congrès International de l’Association Française du Marketing (AFM) , May 2021, Angers, France
Conference papers
hal-03324097v1
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‘Say It or Not Say It?’ An Exploration of Inspirational Figures in Ethical Luxury Communication : A Step Out of the Paradox
Lahbib, O.
,
Aurélie Kessous
,
Pierre Valette-Florence
Monaco Symposium on Luxury 4th edition , Apr 2021, Monaco, France
Conference papers
hal-03324114v1
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Back to the Future: When Brand Nostalgia Improves Consumers
Aurélie Kessous
,
Fanny Magnoni
,
Pierre Valette-Florence
Monaco Symposium on Luxury: From Tradition to Innovation , Apr 2014, Monaco, France
Conference papers
hal-02105389v1
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Provocative Sexually Appealing Advertisements: the Influence of Embarrassment on Attitude towards the Ad
Virginie de Barnier
,
Pierre Valette-Florence
Advances in Consumer Research , 2006
Journal articles
hal-01831906v1
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Luxury watch possession and dispossession from father to son : A poisoned gift ?
Aurélie Kessous
,
Pierre Valette-Florence
,
Virginie de Barnier
Journal articles
hal-01452153v1
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“Ich bin ein Berliner”: A consumer-based place brand equity from a social identity approach
Virginie de Barnier
,
F. Magnoni
,
Pierre Valette-Florence
The 2019 La Londe Conference in Marketing , Jun 2019, La Londe, France
Conference papers
hal-02484610v1
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Cognitive outcomes of brand heritage: A signaling perspective
Fabien Pecot
,
Altaf Merchant
,
Pierre Valette-Florence
,
Virginie de Barnier
Journal articles
hal-01831914v1
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Conceptualizing Brand Innovation Capital as an Antecedent of Product Innovativeness
Aurélie Hemonnet-Goujot
,
Delphine Manceau
,
Pierre Valette-Florence
La Londe Conference , Jun 2019, La Londe, France
Conference papers
hal-02129074v1
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The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms
Omer Farooq
,
Marielle Payaud
,
Dwight Merunka
,
Pierre Valette-Florence
Journal articles
halshs-01365817v1
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When consumers love their brands: Exploring the concept and its dimensions
Noël Albert
,
Dwight Merunka
,
Pierre Valette-Florence
Journal articles
istex
hal-01822299v1
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Développement et validation de deux nouvelles échelles de mesure de l'amour pour une marque
N. Albert
,
Dwight Merunka
,
Pierre Valette-Florence
Innovations - Revue d’économie et de management de l'innovation , 2010, vol 31, (n° 1,), p. 109-129
Journal articles
halshs-00512512v1
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L'attitude vis-à-vis des destinations touristiques : le rôle de la personnalité des villes
B. Bartikowski
,
Dwight Merunka
,
Pierre Valette-Florence
Revue management & avenir , 2009, n° 18,, p. 72-87
Journal articles
halshs-00657031v1
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Les émotions positives sont-elles prépondérantes pour expliquer l'attachement à la marque ? Une application aux marques de presse
Rita Valette-Florence
,
Virginie de Barnier
,
Pierre Valette-Florence
11th International Marketing Trends Conference , Ca' Foscari University Venezia and ESCP-Europe, Jan 2012, Venise, Italie
Conference papers
halshs-00809631v1
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Luxury and transgression: the paradox of recycled product innovations. From the consumer’s point of view to the brand’s one
Thérèse Fournaise
,
Aurélie Kessous
,
Pierre Valette-Florence
European Marketing Association Conference (EMAC) , May 2021, Madrid, Spain
Conference papers
hal-03324108v1
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Speaking up in Brand Activism : The Impact of Perceived Brand Legitimacy on Consumer Behavior
Samia Moumade
,
Aurélie Hemonnet-Goujot
,
Pierre Valette-Florence
24th World Marketing Congress (WMC) , Academy of Marketing Science (AMS), Jul 2023, Canterbury, United Kingdom
Conference papers
hal-04160966v1
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Brand Nostalgia and Consumers Relationships to Luxury Brands : A Continuous and Categorical Moderated Mediation Approach
Aurélie Kessous
,
Fanny Magnoni
,
Pierre Valette-Florence
Brand Nostalgia and Consumers’ Relationships to Luxury Brands: a Continuous and Categorical Moderated Mediation Approach , pp.285 - 293, 2016, The Multiple Facets of Partial Least Squares Methods,
⟨10.1007/978-3-319-40643-5_21⟩
Book sections
hal-01472020v1
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La personnalité de la marque: bilan et perspectives
Jean-Marc Ferrandi
,
Dwight Merunka
,
Pierre Valette-Florence
Journal articles
istex
hal-01822290v1
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The impact of brand personality and sales promotions on brand equity
Pierre Valette-Florence
,
Haythem Guizani
,
Dwight Merunka
Journal articles
hal-01822306v1
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The influence of design on luxury brand love
Aurélie Hemonnet-Goujot
,
Pierre Valette-Florence
Global Marketing Conference , Jul 2018, Tokyo, Japan
Conference papers
hal-01883770v1
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The impact of step-down line extension on consumer-brand relationships: A risky strategy for luxury brands
F. Magnoni
,
E. Roux
,
Pierre Valette-Florence
2011, 24 p
Other publications
halshs-00660296v1
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La marque et le design, comme vecteurs d’innovation : le rôle du capital innovation de la marque
Aurélie Hemonnet-Goujot
,
Delphine Manceau
,
Pierre Valette-Florence
Congrès International de l'Association Française du Marketing , May 2019, Le Havre, France
Conference papers
hal-02129062v1
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Emotional ambivalence in luxury Corporate Social Responsibility (CSR) communication: when turning ethical generates both support and mistrust
Oxana Lahbib
,
Aurélie Kessous
,
Pierre Valette-Florence
EMAC 2021 Annual Conference , May 2021, Madrid, Spain
Conference papers
hal-03198309v1
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Cohérence et complétude des échelles d'Ambroise et de Valette-Florence et de de Barnier appliquées à la mesure de la personnalité des marques et des supports de presse
Rita Valette-Florence
,
Virginie de Barnier
,
Pierre Valette-Florence
,
Helen Zeitoun
7ème Colloque international de l'Association Tunisienne de Marketing , Apr 2009, Hammamet, Tunisie
Conference papers
hal-02107972v1
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Brand heritage as a temporal perception: conceptualisation, measure and consequences
Fabien Pecot
,
Pierre Valette-Florence
,
Virginie de Barnier
Journal articles
hal-03497144v1
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The Feeling of Love Toward a Brand: Concept and Measurement
N. Albert
,
Dwight Merunka
,
Pierre Valette-Florence
Advances in Consumer Research , AnnL. McGill and Sharon Shavit Duluth, MN : Association for consumer Research, p. 300-307, 2009
Book sections
halshs-00545936v1
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Une nouvelle mesure d'affinité basée sur la personnalité des marques et des marques de presse
Rita Valette-Florence
,
Jean-Louis Chandon
,
T. Darras
,
Pierre Valette-Florence
International Marketing Trends Conference , 2012, Venise, Italie
Conference papers
halshs-00809594v1
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