|
|
THE ERA OF “WOKE-WASHING”: HOW CONSUMERS PERCEIVE BRAND ACTIVISM?
Samia Moumade
,
Aurélie Hemonnet-Goujot
,
Pierre Valette-Florence
37ème Congrès International de l’Association Française du Marketing, May 2021, Angers, France
Conference papers
hal-03179685v2
|
Share
Gmail
Facebook
Twitter
LinkedIn
More
|
|
|
Investigating the Interplay between Brands and External Design on Product Innovativeness: The Role of Brand Innovation Capital
Aurélie Hemonnet-Goujot
,
Delphine Manceau
,
Pierre Valette-Florence
European Marketing Association Conference (EMAC), May 2018, Glasgow, United Kingdom
Conference papers
hal-01735535v1
|
Share
Gmail
Facebook
Twitter
LinkedIn
More
|
|
|
Comment réussir la collaboration entre marketing et design
Aurélie Hemonnet-Goujot
,
Manceau, D.
,
Abecassis-Moedas, C.
,
Huet, J.M.
Harvard Business Review France (site internet), 2021
Journal articles
hal-03324215v1
|
Share
Gmail
Facebook
Twitter
LinkedIn
More
|
|
|
L’innovation produit durable : quel impact sur la performance marketing ?
Aurélie Hemonnet-Goujot
,
Fanny Magnoni
Congrès International de l'Association Française du Marketing, May 2019, Le Havre, France
Conference papers
hal-02129068v1
|
Share
Gmail
Facebook
Twitter
LinkedIn
More
|
|
|
Frameworks for Innovation, Change and Growth: Value Creation Wheel, Design Thinking, Creative Problem Solving, and Lean
L.-P Lages
,
Antonin Ricard
,
Aurélie Hemonnet-Goujot
,
A.-M Guerin
Global Creating Value, May 2019, New York, United States
Conference papers
hal-02473232v1
|
Share
Gmail
Facebook
Twitter
LinkedIn
More
|
|
|
Speaking up in Brand Activism : The Impact of Perceived Brand Legitimacy on Consumer Behavior
Samia Moumade
,
Aurélie Hemonnet-Goujot
,
Pierre Valette-Florence
24th World Marketing Congress (WMC), Academy of Marketing Science (AMS), Jul 2023, Canterbury, United Kingdom
Conference papers
hal-04160966v1
|
Share
Gmail
Facebook
Twitter
LinkedIn
More
|
|
|
The influence of design on luxury brand love
Aurélie Hemonnet-Goujot
,
Pierre Valette-Florence
Global Marketing Conference, Jul 2018, Tokyo, Japan
Conference papers
hal-01883770v1
|
Share
Gmail
Facebook
Twitter
LinkedIn
More
|
|
|
Co-creation experience for innovation: the critical role of perceived challenge
Stéphane Salgado
,
Aurélie Hemonnet-Goujot
24th International Product Development Management Conference (IPDMC), Jun 2017, Reykjavik, Iceland
Conference papers
hal-03583457v1
|
Share
Gmail
Facebook
Twitter
LinkedIn
More
|
|
|
La marque et le design, comme vecteurs d’innovation : le rôle du capital innovation de la marque
Aurélie Hemonnet-Goujot
,
Delphine Manceau
,
Pierre Valette-Florence
Congrès International de l'Association Française du Marketing, May 2019, Le Havre, France
Conference papers
hal-02129062v1
|
Share
Gmail
Facebook
Twitter
LinkedIn
More
|
|
|
The dynamics of innovation contest experience: An integrated framework from the customer’s perspective
Stéphane Salgado
,
Aurélie Hemonnet-Goujot
,
David Henard
,
Virginie de Barnier
Journal articles
hal-02732997v1
|
Share
Gmail
Facebook
Twitter
LinkedIn
More
|
|
|
“All you need is love”. From product design value perception to luxury brand love: An integrated framework
Aurélie Hemonnet-Goujot
,
Pierre Valette-Florence
Journal articles
hal-03562015v1
|
Share
Gmail
Facebook
Twitter
LinkedIn
More
|
|
|
Conceptualizing Brand Innovation Capital as an Antecedent of Product Innovativeness
Aurélie Hemonnet-Goujot
,
Delphine Manceau
,
Pierre Valette-Florence
La Londe Conference, Jun 2019, La Londe, France
Conference papers
hal-02129074v1
|
Share
Gmail
Facebook
Twitter
LinkedIn
More
|
|
|
Deconstructing "wokewashing”: the role of brand legitimacy and temporal distance in brand activism.
Samia Moumade
,
Aurélie Hemonnet-Goujot
,
Pierre Valette-Florence
39ÈME CONGRES INTERNATIONAL DE L’ASSOCIATION FRANÇAISE DU MARKETING, Association Française du Marketing (AFM), May 2023, Vannes, France
Conference papers
hal-04160965v1
|
Share
Gmail
Facebook
Twitter
LinkedIn
More
|
|
|
Frameworks for innovation, collaboration, and change: Value creation wheel, design thinking, creative problem‐solving, and lean
Luis Lages
,
Antonin Ricard
,
Aurélie Hemonnet-Goujot
,
Anne‐marie Guerin
Journal articles
hal-02734810v1
|
Share
Gmail
Facebook
Twitter
LinkedIn
More
|
|
|
The effect of sustainable product innovation on the consumer–luxury brand relationship: The role of past identity salience
Aurélie Hemonnet-Goujot
,
Aurélie Kessous
,
Fanny Magnoni
Journal articles
hal-03511454v1
|
Share
Gmail
Facebook
Twitter
LinkedIn
More
|
|
|
Distinguishing Design Paradigms in Innovation Management
Aurélie Hemonnet-Goujot
,
Céline Abecassis‐moedas
JPIM Research Forum, PDMA, Jan 2022, Online, United States
Conference papers
hal-03562197v1
|
Share
Gmail
Facebook
Twitter
LinkedIn
More
|
|
|
The Ship of Theseus: How do Practitioners Navigate between Brand Longevity and Brand Modernity?
Aurélie Hemonnet-Goujot
,
Fabien Pecot
39e Congrès International de l’Association Française du Marketing (AFM), May 2023, Vannes, France
Conference papers
hal-04154065v1
|
Share
Gmail
Facebook
Twitter
LinkedIn
More
|
|
|
Crowdsourcing innovation challenges: How participants react when their ideas are rejected
Cyrielle Vellera
,
Elodie Jouny-Rivier
,
Aurélie Hemonnet-Goujot
Journal articles
hal-03841105v1
|
Share
Gmail
Facebook
Twitter
LinkedIn
More
|
|
|
Network Creativity: A Conceptual Lens for Inter- and Intra-Organization Creative Processes
Aurélie Hemonnet-Goujot
,
Björn Ivens
,
Catherine Pardo
4th Industrial Marketing Management Summit, Jan 2021, Copenhaguen (online), Denmark
Conference papers
hal-03136753v1
|
Share
Gmail
Facebook
Twitter
LinkedIn
More
|
|
|
Materiality of spatial strategies and spatial tactics: the shopfloor as a hybrid space
Anna Glaser
,
Caroline Rieu Plichon
,
Aurélie Hemonnet-Goujot
,
Julie Fabbri
Organizations, Artifacts and Practices (OAP) workshop, Jun 2016, Lisbonne, Portugal
Conference papers
hal-03583459v1
|
Share
Gmail
Facebook
Twitter
LinkedIn
More
|
|
|
Mieux comprendre l’expérience de co-création dans la phase d’idéation
Stéphane Salgado
,
Aurélie Hemonnet-Goujot
32ème Congrès de l’Association Française du Marketing (AFM), May 2016, Lyon, France
Conference papers
hal-03583462v1
|
Share
Gmail
Facebook
Twitter
LinkedIn
More
|
|
|
Distinguishing Design Paradigms in Innovation Management
Aurélie Hemonnet-Goujot
,
Céline Abecassis‐moedas
30e Conférence de l’Association Internationale de Management Stratégique (AIMS), Jun 2021, online, France
Conference papers
hal-03260630v1
|
Share
Gmail
Facebook
Twitter
LinkedIn
More
|
|
|
Data-driven innovation capability of marketing for B2B firms: definition and construction process
Ludivine Ravat
,
Aurélie Hemonnet-Goujot
,
Sandrine Hollet-Haudebert
Academy of Innovation, Entrepreneurship, and Knowledge, ACIEK, ESIC, Jun 2023, Madrid, Spain
Conference papers
hal-04151228v1
|
Share
Gmail
Facebook
Twitter
LinkedIn
More
|
|
|
Crowdsourcing vs Design Thinking. Une étude comparative de deux démarches d'innovation externe dans la phase d'idéation
Aurélie Hemonnet-Goujot
,
Julie Fabbri
,
Delphine Manceau
Journal articles
hal-01412693v1
|
Share
Gmail
Facebook
Twitter
LinkedIn
More
|
|
|
Cognitive or Affective? A Dual Perspective of Consumer-Brand Relationship in Brand Activism
Samia Moumade
,
Aurélie Hemonnet-Goujot
,
Pierre Valette-Florence
EMAC 2021 Annual Conference, May 2021, Madrid, Spain
Conference papers
hal-03180194v1
|
Share
Gmail
Facebook
Twitter
LinkedIn
More
|
|
|
Network creativity: A conceptual lens for inter- and intra-organisational creative processes
Aurélie Hemonnet-Goujot
,
Björn Ivens
,
Catherine Pardo
Journal articles
hal-03562190v1
|
Share
Gmail
Facebook
Twitter
LinkedIn
More
|
|
|
When external design and marketing collaborate to develop new products: A typology of patterns
Aurélie Hemonnet-Goujot
,
Céline Abecassis‐moedas
,
Delphine Manceau
Journal articles
hal-03511390v1
|
Share
Gmail
Facebook
Twitter
LinkedIn
More
|
|
|
Drivers and Pathways of NPD Success in the Marketing-External Design Relationship
Aurélie Hemonnet-Goujot
,
Delphine Manceau
,
Celine Abecassis-Moedas
Journal articles
hal-01883760v1
|
Share
Gmail
Facebook
Twitter
LinkedIn
More
|
|
|
Enhancing luxury brand value through design
Aurélie Hemonnet-Goujot
,
Pierre Valette-Florence
21st Academy of Marketing Science (AMS), Jun 2018, Porto, Portugal
Conference papers
hal-03583454v1
|
Share
Gmail
Facebook
Twitter
LinkedIn
More
|
|
|
LE MARKETING DE L'INNOVATION
Linda Hamdi-Kidar
,
Aurélie Hemonnet-Goujot
,
Emmanuelle Le Nagard
,
Delphine Manceau
,
Sophie Morin-Delerm
2022
Books
hal-03841114v1
|
Share
Gmail
Facebook
Twitter
LinkedIn
More
|