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Selecting ideas for new product developmentEuropean Journal of Innovation Management, 2015, 18 (3), pp.380--396. ⟨10.1108/ejim-04-2014-0046⟩
Journal articles
hal-04149216v1
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De l'impact des sites de marque: L’apport des outils relationnelsTRUST Marketing Association,TRUST Marketing Association, Chicago, IL: American Marketing Association, 2002
Journal articles
hal-01810974v1
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What Words provide effective consulting-research feedback in practice ? The case of elitesAcademy Of Management (AOM), Aug 2014, Philadelphia, United States
Conference papers
halshs-02903212v1
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Making public and private organizations meaningful : a co-production of practice knowledgeAcademy Of Management (AOM), Aug 2016, Anaheim, United States
Conference papers
halshs-02902035v1
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Impact des sites de marque: effets de la visite et apports des outils relationnelsRevue Française du Marketing, 2008
Journal articles
hal-01796285v1
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La RSE aujourd'huiFNEGE. Management et sociétés, Mutations et ruptures, VUIBERT, pp.69-81, 2012
Book sections
halshs-00743003v1
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An empirical comparison of the stereotype content model and the Aaker scale of brand personality in purchasing processesAmerican Marketing Association Summer Marketing Educators’ Conference, 2010, Boston, United States
Conference papers
hal-01810513v1
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Therapeutic failure in scabies : An observational studyAnnales de Dermatologie et de Vénéréologie, 2016, 143 (1), pp.9-15. ⟨10.1016/j.annder.2015.10.588⟩
Journal articles
hal-01482647v1
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Pseudorhonas aeruginosa in post-piercing perichondritis: Two case reportsArchives de Pédiatrie, 2017, 24 (12), pp.1235-1240. ⟨10.1016/j.arcped.2017.09.007⟩
Journal articles
hal-01729784v1
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Kids Marketing : 3ème éditionJoël Brée. Editions EMS GEODIF, 552 p., 2021, Collection Consommation des 0-25 ans, ISSN 1760-6756, 978-2-37687-482-9
Books
hal-03372605v1
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Optimal dynamic equilibrium in insurance policiesApplied Stochastic Models and Data Analysis, 1995, 11 (2), pp.181--198. ⟨10.1002/asm.3150110208⟩
Journal articles
istex
hal-04103033v1
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