Do I Know What I’m Doing? Cognitive Dissonance and Action Identification Theory - Aix-Marseille Université Access content directly
Journal Articles Spanish Journal of Psychology Year : 2015

Do I Know What I’m Doing? Cognitive Dissonance and Action Identification Theory

Abstract

Our main purpose was to explore hypotheses derived from the Identification of Action Theory in a particular situation that is, a dissonant situation. Thus, we varied the identification (low versus high-level) of a problematic behavior (to stop speaking for 24 hours) in the forced compliance paradigm. Two modes of dissonance reduction were presented: cognitive rationalization (classical attitude-change) and behavioral rationalization (target behavior: to stop speaking for 48 hours). As predicted, the results showed that high-level identity of action leads to cognitive rationalization whereas low-level identity leads to behavioural rationalization. Thus, participants identifying the problematic behavior at a low-level were more inclined to accept the target behavior, compared with participants identifying their problematic behavior at a higher-level. These results are of particular interest for understanding the extent to which the understanding of the discrepant act interferes with the cognitive processes of dissonance reduction.
No file

Dates and versions

hal-01622590 , version 1 (24-10-2017)

Identifiers

Cite

Valérie Fointiat, Audrey Pelt. Do I Know What I’m Doing? Cognitive Dissonance and Action Identification Theory. Spanish Journal of Psychology, 2015, 18 (e96), pp.1-6. ⟨10.1017/sjp.2015.93⟩. ⟨hal-01622590⟩
92 View
0 Download

Altmetric

Share

Gmail Facebook X LinkedIn More