Journal Articles
International Journal of Sports Marketing and Sponsorship
Year : 2017
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https://amu.hal.science/hal-01794389
Submitted on : Thursday, May 17, 2018-2:54:05 PM
Last modification on : Wednesday, January 12, 2022-10:38:05 AM
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Marilyn Giroux, Frank Pons, Lionel Maltèse. The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams. International Journal of Sports Marketing and Sponsorship, 2017, 18 (2), pp.180 - 195. ⟨10.1108/IJSMS-05-2017-092⟩. ⟨hal-01794389⟩
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