How store service quality affects attitude toward store brands in emerging countries: Effects of brand cues and the cultural context - Aix-Marseille Université Access content directly
Journal Articles Journal of Business Research Year : 2018

How store service quality affects attitude toward store brands in emerging countries: Effects of brand cues and the cultural context

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hal-01794392 , version 1 (17-05-2018)

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Mbaye Fall Diallo, Anne Marianne Seck. How store service quality affects attitude toward store brands in emerging countries: Effects of brand cues and the cultural context. Journal of Business Research, 2018, 86, pp.311 - 320. ⟨10.1016/j.jbusres.2017.08.017⟩. ⟨hal-01794392⟩
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