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Journal Articles European Journal of Marketing Year : 2012

Unmasking the ambushers: conceptual framework and empirical evidence

Marc Mazodier
  • Function : Author
Pascale Quester
  • Function : Author
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hal-01795737 , version 1 (18-05-2018)

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Marc Mazodier, Pascale Quester, Jean-Louis Chandon. Unmasking the ambushers: conceptual framework and empirical evidence. European Journal of Marketing, 2012, 46 (1/2), pp.192 - 214. ⟨10.1108/03090561211189284⟩. ⟨hal-01795737⟩
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