Factors influencing consumer behaviour towards store brands: evidence from the French market - Aix-Marseille Université Access content directly
Journal Articles International Journal of Retail and Distribution Management Year : 2013

Factors influencing consumer behaviour towards store brands: evidence from the French market

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hal-01796015 , version 1 (18-05-2018)

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Mbaye Fall Diallo, Jean-Louis Chandon, Gérard Cliquet, Jean Philippe. Factors influencing consumer behaviour towards store brands: evidence from the French market. International Journal of Retail and Distribution Management, 2013, 41 (6), pp.422 - 441. ⟨10.1108/09590551311330816⟩. ⟨hal-01796015⟩
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