Variation within service categories and customer satisfaction: A segment-based approach using the tetra-class model - Aix-Marseille Université Access content directly
Journal Articles Journal of Targeting, Measurement and Analysis for Marketing Year : 2006

Variation within service categories and customer satisfaction: A segment-based approach using the tetra-class model

Yannick Poubanne
  • Function : Author
Fabrice Clerfeuille
  • Function : Author

Dates and versions

hal-01796039 , version 1 (18-05-2018)

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Yannick Poubanne, Fabrice Clerfeuille, Jean-Louis Chandon. Variation within service categories and customer satisfaction: A segment-based approach using the tetra-class model. Journal of Targeting, Measurement and Analysis for Marketing, 2006, 15 (1), pp.30 - 46. ⟨10.1057/palgrave.jt.5750032⟩. ⟨hal-01796039⟩
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