Journal Articles
Recherche et Applications en Marketing (English Edition)
Year : 2016
Pauline TESIO : Connect in order to contact the contributor
https://amu.hal.science/hal-01796260
Submitted on : Saturday, May 19, 2018-2:18:09 PM
Last modification on : Saturday, April 2, 2022-3:17:01 AM
Cite
Fanny Magnoni. The effects of downward line extension on brand trust and brand attachment. Recherche et Applications en Marketing (English Edition), 2016, 31 (1), pp.2 - 25. ⟨10.1177/2051570715626375⟩. ⟨hal-01796260⟩
Collections
83
View
0
Download