Journal Articles
Psychology and Marketing
Year : 2015
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https://amu.hal.science/hal-01796284
Submitted on : Saturday, May 19, 2018-3:01:03 PM
Last modification on : Friday, February 4, 2022-3:27:49 AM
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- HAL Id : hal-01796284 , version 1
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Björn Ivens, Brigitte Muller, Alexander Leischnig, Katharina Valta. On the Role of Brand Stereotypes in Shaping Consumer Response toward Brands: An Empirical Examination of Direct and Mediating Effects of Warmth and Competence. Psychology and Marketing, 2015. ⟨hal-01796284⟩
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