The effects of visual rejuvenation through brand logos - Aix-Marseille Université Access content directly
Journal Articles Journal of Business Research Year : 2013

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hal-01810515 , version 1 (08-06-2018)

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Brigitte Muller, Bruno Kocher, Antoine Crettaz. The effects of visual rejuvenation through brand logos. Journal of Business Research, 2013, 66 (1), pp.82 - 88. ⟨10.1016/j.jbusres.2011.07.026⟩. ⟨hal-01810515⟩
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