Journal Articles
Marketing
Year : 2010
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https://amu.hal.science/hal-01810518
Submitted on : Friday, June 8, 2018-6:30:59 AM
Last modification on : Thursday, September 1, 2022-8:44:06 AM
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- HAL Id : hal-01810518 , version 1
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Güse, Dipl-Kfr, Ivens, Björn, Brigitte Muller, Franciska Krings,. Brand Personality and Purchasing Decisions: Stereotype Content Model vs. Aaker Scale in an Empirical Setting. Marketing , 2010. ⟨hal-01810518⟩
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