Journal Articles
Electronic Markets
Year : 2003
Aaisha Arbab KHAN : Connect in order to contact the contributor
https://amu.hal.science/hal-01810519
Submitted on : Friday, June 8, 2018-6:39:48 AM
Last modification on : Thursday, February 3, 2022-3:22:02 PM
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Brigitte Muller, Jean-Louis Chandon. The Impact of Visiting a Brand Website on Brand Personality. Electronic Markets, 2003, 13 (3), pp.210 - 221. ⟨10.1080/1019678032000108301⟩. ⟨hal-01810519⟩
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