Journal Articles
Journal of Consumer Marketing
Year : 2006
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https://amu.hal.science/hal-01822293
Submitted on : Sunday, June 24, 2018-10:02:24 PM
Last modification on : Thursday, July 14, 2022-4:07:42 AM
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Leila Hamzaoui, Dwight Merunka. The impact of country of design and country of manufacture on consumer perceptions of bi‐national products' quality: an empirical model based on the concept of fit. Journal of Consumer Marketing, 2006, 23 (3), pp.145 - 155. ⟨10.1108/07363760610663303⟩. ⟨hal-01822293⟩
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