The impact of individual and managerial factors on salespeople's contribution to marketing intelligence activities - Aix-Marseille Université Access content directly
Journal Articles International Journal of Research in Marketing Year : 2006

The impact of individual and managerial factors on salespeople's contribution to marketing intelligence activities

Joël Le Bon
  • Function : Author

Dates and versions

hal-01822294 , version 1 (24-06-2018)

Identifiers

Cite

Joël Le Bon, Dwight Merunka. The impact of individual and managerial factors on salespeople's contribution to marketing intelligence activities. International Journal of Research in Marketing, 2006, 23 (4), pp.395 - 408. ⟨10.1016/j.ijresmar.2006.10.002⟩. ⟨hal-01822294⟩
22 View
0 Download

Altmetric

Share

Gmail Mastodon Facebook X LinkedIn More