Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism - Aix-Marseille Université Access content directly
Journal Articles International Journal of Emerging Markets Year : 2011

Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism

Aneela Akram
  • Function : Author
Muhammad Shakaib Akram
  • Function : Author
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hal-01822304 , version 1 (24-06-2018)

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Aneela Akram, Dwight Merunka, Muhammad Shakaib Akram. Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism. International Journal of Emerging Markets, 2011, 6 (4), pp.291 - 303. ⟨10.1108/17468801111170329⟩. ⟨hal-01822304⟩
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