The impact of customer‐company identification on consumer reactions to new corporate initiatives - Aix-Marseille Université Access content directly
Journal Articles Marketing Intelligence and Planning Year : 2013

The impact of customer‐company identification on consumer reactions to new corporate initiatives

T.C. Melewar
  • Function : Author
Rohail Ashraf
  • Function : Author
Fichier principal
Vignette du fichier
Ashraf & Merunka -MIP 2013- The Impact of CCI on Consumer Reactions to New Corporate Initiatives (Published).pdf (194.79 Ko) Télécharger le fichier

Dates and versions

hal-01822311 , version 1 (31-05-2023)

Licence

Attribution - NonCommercial

Identifiers

Cite

T.C. Melewar, Rohail Ashraf, Dwight Merunka. The impact of customer‐company identification on consumer reactions to new corporate initiatives. Marketing Intelligence and Planning, 2013, 31 (5), pp.489 - 507. ⟨10.1108/MIP-04-2013-0065⟩. ⟨hal-01822311⟩
40 View
4 Download

Altmetric

Share

Gmail Facebook Twitter LinkedIn More