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Journal Articles Journal of Business Research Year : 2014

Beyond brand attitude: Individual drivers of purchase for symbolic cobranded products

Marc Mazodier
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hal-01822316 , version 1 (24-06-2018)

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Marc Mazodier, Dwight Merunka. Beyond brand attitude: Individual drivers of purchase for symbolic cobranded products. Journal of Business Research, 2014, 67 (7), pp.1552 - 1558. ⟨10.1016/j.jbusres.2014.01.015⟩. ⟨hal-01822316⟩
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