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Journal Articles Décisions Marketing Year : 2005

REPENSER LA PERFORMANCE EN MARKETING

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hal-01822510 , version 1 (25-06-2018)

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  • HAL Id : hal-01822510 , version 1

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Dwight Merunka, Jean-Bernard Kazmierczak. REPENSER LA PERFORMANCE EN MARKETING. Décisions Marketing, 2005. ⟨hal-01822510⟩
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