Journal Articles
Décisions Marketing
Year : 2005
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https://amu.hal.science/hal-01822510
Submitted on : Monday, June 25, 2018-11:21:30 AM
Last modification on : Thursday, July 14, 2022-4:07:44 AM
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- HAL Id : hal-01822510 , version 1
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Dwight Merunka, Jean-Bernard Kazmierczak. REPENSER LA PERFORMANCE EN MARKETING. Décisions Marketing, 2005. ⟨hal-01822510⟩
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