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Journal Articles Marketing Theory Year : 2006

How sex differences in perceptions influence customer satisfaction: a study of theatre audiences

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hal-01822696 , version 1 (25-06-2018)

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Zannie Giraud Voss, Veronique Cova. How sex differences in perceptions influence customer satisfaction: a study of theatre audiences. Marketing Theory, 2006, 6 (2), pp.201 - 221. ⟨10.1177/1470593106063983⟩. ⟨hal-01822696⟩
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