Journal Articles
Recherche et Applications en Marketing (French Edition)
Year : 2009
Yasmine EL ALAMI : Connect in order to contact the contributor
https://amu.hal.science/hal-01822701
Submitted on : Monday, June 25, 2018-1:53:05 PM
Last modification on : Thursday, July 14, 2022-4:07:44 AM
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Bernard Cova, V. Cova. Les figures du nouveau consommateur: une genese de la gouvernementalite du consommateur. Recherche et Applications en Marketing (French Edition), 2009, 24 (3), pp.81 - 100. ⟨10.1177/076737010902400305⟩. ⟨hal-01822701⟩
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